{"id":12168,"date":"2023-04-25T10:39:27","date_gmt":"2023-04-25T09:39:27","guid":{"rendered":"https:\/\/www.nos.hr\/?page_id=12168"},"modified":"2024-12-03T09:49:55","modified_gmt":"2024-12-03T08:49:55","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/www.nos.hr\/en\/digital-strategy\/","title":{"rendered":"Digital strategy"},"content":{"rendered":"

[vc_section full_width=”stretch_row” css=”.vc_custom_1519190934231{margin-bottom: 0px !important;padding-top: 65px !important;padding-bottom: 30px !important;}”][vc_row full_width=”stretch_row” css_animation=”none” css=”.vc_custom_1519186321476{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column css_animation=”none” width=”3\/4″ css=”.vc_custom_1706791796124{margin-left: 0px !important;padding-left: 15px !important;}”][vc_custom_heading text=”Digital Strategy” font_container=”tag:h2|font_size:36px|text_align:left|color:%23273272″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1709283616534{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css_animation=”none” css=”.vc_custom_1709283625332{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]Digital strategy is a plan that a company or organization uses to manage its digital activities with the aim of achieving business objectives.<\/p>\n

Essentially, digital strategy encompasses all activities related to the use of technology and digital channels to enhance business operations.[\/vc_column_text][vc_single_image image=”10889″ img_size=”full”][vc_custom_heading text=”Main Steps” font_container=”tag:h2|font_size:25px|text_align:left|color:%23273272″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1709283634083{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css_animation=”none” css=”.vc_custom_1709283643782{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]Digital strategy represents the initial step before implementing business digital transformation and consists of several main steps:[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1709283717304{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]1. Analysis of the current state<\/strong><\/p>\n

Developing a digital strategy begins with assessing the current state of the company. Evaluating the current state involves reviewing existing processes, systems, and technologies and identifying deficiencies and opportunities for improvement.[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1709283882818{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]2. Setting goals<\/strong><\/p>\n

After assessing the current state, the next step involves setting goals that the company or organization aims to achieve by introducing new technologies into its operations. The set goals should align with overall business objectives and be specific, measurable, achievable, relevant, and time-bound. For example, some digitization goals may include improving customer engagement, increasing online sales, optimizing internal processes, or enhancing data analysis and decision-making.[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1709283914117{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]3. Identifying key areas for digitization<\/strong><\/p>\n

Following goal setting, the next step is identifying key areas whose digitization will achieve the set objectives. This step involves reviewing key business processes, customer relationships, technology, and other factors that impact operations.[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1709283945665{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]4. Planning and implementing digital solutions<\/strong><\/p>\n

After assessing the current state and setting goals, planning and implementing digital solutions that will enable goal achievement follow. Planning involves developing a strategy based on recognizing key business needs and determining which digital solutions will best meet those needs. This step includes selecting technologies to be used and creating an implementation plan.<\/p>\n

Implementation of digital solutions typically involves establishing the necessary IT infrastructure and integrating digital tools into existing business processes. The implementation of digital solutions may also require employee training to use new technologies.<\/p>\n

During the planning and implementation phase, it is important to ensure that digital solutions are tailored to specific business needs and integrate with existing systems. It is also essential to monitor the progress of implementation and adjust plans as needed to ensure successful implementation of digital solutions and goal achievement.[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1709283978648{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]5. Implementing changes and adopting new practices<\/strong><\/p>\n

The implementation of a digital strategy requires changes in organizational culture and practices. Therefore, it is crucial to involve and educate all company employees about the changes introduced in operations. Additionally, it is necessary to adapt business processes to new digital technologies to leverage their full advantages.[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1709284001452{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]6. Monitoring and evaluating progress<\/strong><\/p>\n

The final step in developing a digital strategy is monitoring and evaluating performance. This step involves regularly monitoring and comparing key performance indicators with set goals. Tracking progress helps determine the success of the digital strategy and identify the next steps for further improvement.<\/p>\n

It is essential to note that digitization is a continuous process, not a one-time project. By following the described steps, a digital strategy can be developed to help a business become competitive, attract new clients, and achieve business goals.[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1684999505590{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]Bitno je napomenuti da je digitalizacija kontinuirani proces, a ne jednokratni projekt. Slijede\u0107i prethodno opisane korake mo\u017ee se razviti digitalna strategija koja \u0107e pomo\u0107i poslovanju da postane konkurentno, privu\u010de nove klijente i ostvari poslovne ciljeve.[\/vc_column_text][vc_single_image image=”10892″ img_size=”full”][vc_custom_heading text=”” font_container=”tag:h2|font_size:25px|text_align:left|color:%23273272″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1682415489857{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css_animation=”none” css=”.vc_custom_1709284014900{margin-top: 15px !important;margin-bottom: 36px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]At NOS d.o.o. for business consulting, we are dedicated to finding the best solutions to enhance your business. Our goal is to assist you in the development and management of technological improvements. Our team of experts in business consulting provides you with an individualized approach tailored to your project. We guide you through all the steps of digital strategy, from the initial business analysis to proposed solution implementation. Our aim is to provide long-term satisfaction with implemented solutions that enable our clients to achieve continuous success in their business.<\/p>\n

As your partners in project management and technological improvement, we plan, coordinate, and supervise all activities in the project. Additionally, we are responsible for risk, cost, time, and quality management of the project. Our objective is to facilitate project implementation while ensuring that your project is executed with quality, completed within the specified deadlines, and within budget constraints.[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”1\/4″][vc_row_inner css=”.vc_custom_1519374257690{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 30px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}”][vc_column_inner css=”.vc_custom_1508407872713{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]